D’Arcy Saw Product Catalog
Kelly Design recently completed the re-design of this 200-page parts catalog for D’Arcy Saw – one of the largest manufacturers and reseller of bandsaw parts on the east coast. The catalog required the merger of three outdated catalogs. Topping out at 200 pages and completed over a 4 month timeframe, the project also included the design of a mailing container.
Brand Identity Development
Kelly Design created this clever new logo for the Robin Research Group. The unique mark uses negative space to create the subtle image of the principals namesake (the robin) by utilizing the letter “R” which appears in the company name twice and forms the image of the two birds. The design further plays off the “robin” theme by utilizing a color palette synonymous with the robin – in shades of red/orange, brown and robin’s egg blue. The branding project also included a complete set of stationery, business cards as well as a PowerPoint template and a new website are in the works.
The Robin Research Group provides qualitative research for business and organizational decision making. RRG techniques include focus groups, in depth interviews, ethnographic/on-site research, phone and web interviewing, and mixed methodologies as needed, connecting with respondents from of all walks of life, in both B2B and consumer spaces. Each project is custom designed to address client insight and business objectives, on time and on budget.
Accordion Brochure Design
Kelly Design created this minimalistic (literally and figuratively) for office furniture manufacturer and designer Lesro. This tiny brochure, measuring just 3.5″ x 3.5″ square packs a big punch. The piece features 12 individual panels showcasing a wide range of office chair designs from the client’s product line. The brochure utilizes an accordion style fold, with a matte varnish and die-cut rounded corners for a nice finished effect.
Website Design, Development & Maintenance
Kelly Design recently updated and redesigned a series of websites for PME Events – a firm specializing in national conferences, events and expositions. The annual M2Moms, and M2W conferences are the premiere events of their kind and are held in cities around the country in cities such as New York, Chicago, Washington D.C. and Miami. We have provided art direction, design, development and on-going site maintenance for each of these sites. In addition to site development, Kelly Design provided a full suite of marketing support materials including print collateral, direct mail campaigns, eBlasts, show programs, advertising and event signage.
PARTNERS, is an acronym for; People And Reforestation in the Tropics, a Network for Education Research and Synthesis. PARTNERS brings natural and social scientists together to address the complexity of socio-ecological processes that shape tropical reforestation. They are a group of anthropologists, economists, forest ecologists, foresters, geographers, landscape ecologists, political scientists, and sociologists from around the world who share a deep interest in forest regrowth in the tropics.
Kelly Design developed this new website in WordPress, which was the perfect collaborative platform fof the client allowing multiple editors and contributors access to post and edit new content, event information and blog posts. The site is fully responsive and features an RSS Feed, an event calendar, a blog, a photo gallery and a revolution slider. Kelly Design also created the branding and logo design for PARTNERS.
Kelly Design developed a series of three websites, tradeshow display graphics and a range of marketing collateral for Paywire Incorporated. All of the materials featured the lovable “nerd” images and were a stand out at the event.
Paywire specializes in payment integration and processing and creating the correct technology solution for specific and sometimes challenging needs resulting in cost savings through efficiency. The company also provides software development, internet gateway services and webhosting. KDC also designed the corresponding print and marketing collateral. Check out this series of three fact sheets.
The Violet Revolution @ Platinum Salon has been an anchor tenant in the historic Yankee Pedlar Inn for a dozen years recently expanded to another storefront in the 123-year-old hotel. Located in the lobby of the hotel in downtown Torrington, CT, Violet Revolution brings a youthful and vibrant new energy to cuts and colors for those looking for a little something different in Litchfield County.
Kelly Design created the new brand identity, exterior signage with a new website to follow!
Music Academy International is a professional training and performance festival for young artists wishing to enter into a career in the performing arts. The 2014 festival takes place in the beautiful Trentino Region of northern Italy in Mezzano and Fiera di Primiero. Young artists train with an internationally recognized faculty and perform in recitals, concerto concerts, chamber music, opera, musical theatre, and master classes.
Kelly Design built this customized WordPress site in less than a week. The site features several photo galleries and multiple web-based registration forms. We also developed the minimalist and infinitely flexible, Music Academy International logo.
2013 Annual Report
The Main Street Community Foundation 2013 Annual Report is hot off the press. This 36-page report represented a bit of a departure for the client. The report featured a series of new full-page section divider pages and a brand new overall format. Copywritng services furnished by Kim Lewis and printing was provided by Paladin Commercial Printers.
Main Street Community Foundation, Inc., is a public charity committed to partnering with individuals, families and businesses who wish to build permanent charitable connections, now and for generations to come, to support and better the communities of Bristol, Burlington, Plainville, Plymouth, Southington and Wolcott, Connecticut.
HCBA Website Development
Kelly Design is excited to announce yet another recent website launch. The Hartford County Bar Association contacted us looking for a much needed website update. Their goals were clear – a clean and responsive design with the ability for staff to make frequent updates to HCBA sponsored events. We identified 8 or 10 WordPress themes that would make a good staring point for the base site and then installed the current theme and provided customization, content formatting and imagery as well as on-site training for staff members. The new site met and exceeded all client expectations; easy to navigate/update, responsive design and a fresh new look for the 229-year old organization.
The site is a vast improvement not only in terms of overall design, but functionality as well. Perhaps Hartford-based attorney, Meghan Freed of Freed Marcroft put it best… “HCBA’s website is GORGEOUS, congratulations. What an improvement! It’s like 30 years went by!”