Robin Research Group
Brand Identity Development
Kelly Design created this clever new logo for the Robin Research Group. The unique mark uses negative space to create the subtle image of the principals namesake (the robin) by utilizing the letter “R” which appears in the company name twice and forms the image of the two birds. The design further plays off the “robin” theme by utilizing a color palette synonymous with the robin – in shades of red/orange, brown and robin’s egg blue. The branding project also included a complete set of stationery, business cards as well as a PowerPoint template and a new website are in the works.
The Robin Research Group provides qualitative research for business and organizational decision making. RRG techniques include focus groups, in depth interviews, ethnographic/on-site research, phone and web interviewing, and mixed methodologies as needed, connecting with respondents from of all walks of life, in both B2B and consumer spaces. Each project is custom designed to address client insight and business objectives, on time and on budget.