D’Arcy Saw Product Catalog
Kelly Design recently completed the re-design of this 200-page parts catalog for D’Arcy Saw – one of the largest manufacturers and reseller of bandsaw parts on the east coast. The catalog required the merger of three outdated catalogs. Topping out at 200 pages and completed over a 4 month timeframe, the project also included the design of a mailing container.
Accordion Brochure Design
Kelly Design created this minimalistic (literally and figuratively) for office furniture manufacturer and designer Lesro. This tiny brochure, measuring just 3.5″ x 3.5″ square packs a big punch. The piece features 12 individual panels showcasing a wide range of office chair designs from the client’s product line. The brochure utilizes an accordion style fold, with a matte varnish and die-cut rounded corners for a nice finished effect.
2013 Annual Report
The Main Street Community Foundation 2013 Annual Report is hot off the press. This 36-page report represented a bit of a departure for the client. The report featured a series of new full-page section divider pages and a brand new overall format. Copywritng services furnished by Kim Lewis and printing was provided by Paladin Commercial Printers.
Main Street Community Foundation, Inc., is a public charity committed to partnering with individuals, families and businesses who wish to build permanent charitable connections, now and for generations to come, to support and better the communities of Bristol, Burlington, Plainville, Plymouth, Southington and Wolcott, Connecticut.
ACARI Drill-Free Mounting System Package Design
Kelly Design recently designed a retail packaging sleeve for ACARI Products, Inc. Acari constructs roof top mounts designed to make mounting any roof top accessory a simple, and damage free process. The products ship in corrugated containers ranging from 24″ (shown) to 36″ in width. The flexible sleeve design was formatted to accommodate four different sized products. They were printed, scored and delivered flat with an adhesive glue strip for adhering to the corrugated containers.
Kelly Design created a series of sales sheets in conjuction with a website launch and trade show display graphics for Paywire – a company specializing in payment processing systems. The fact sheets featured the lovable “nerd” image who also appears throughout the paywire company website and on the trade show booth graphics.
Kelly Design created a series of marketing materials for Corbin Perception, an IR research and advisory firm assisting public companies with driving long-term shareholder value. Materials included an 8-page capabilities brochure, several research papers/reports and a series of sell sheets that were built in Microsoft Word enabling simplified internal client updates and changes.
Professional Development Materials
This series of work for the Connecticut Science Center included an eNewsletter, web banner ads, prints ads and an 8-panel printed brochure. The Connecticut Science Center’s Teacher Professional Development Program is a resource for innovative and effective approaches to science learning across the state.
Annual Report Art Direction & Design
Kelly Design produced this elegant (and award-winning) small format annual report for the Greater Hartford Arts Council. The report was printed on a premium uncoated stock and perfect bound.
This unique, square format booklet was designed to promote the full range of products and services offered by Advanced Printing Services. The booklet was printed utilizing metallic inks throughout and featured a matching square, metallic silver envelope for presentation and mailing purposes.
Leaders for the Arts Ad Campaign
Kelly Design provided art direction, design and production services for this award-winning series of 25 ads that featured many noted area artists, arts professionals and patrons of the arts all geared towards promoting the arts in Hartford.
These ads appeared in The Hartford Courant, The Business Journal, Hartford Magazine as well as other publications. The entire ad series was later reprinted and bound into a book format for publication and further distribution.